Inside The Bills

New uniforms a process

Posted by Chris Brown on June 22, 2011 – 7:08 am

Bills CEO Russ Brandon was on 97 Rock this morning to talk about the team’s uniform unveiling and he was also asked about the NFL owners’ meetings, which he attended in Chicago Tuesday.

Brandon obviously could not provide details on the uniform, but explained how the club arrived at this stage.

“We go through the process and it’s about an 18-month process and there are a lot of hoops to jump through,” he said. “We talked quite a bit with Mr. Wilson and went through a long process with the NFL and our people internally and our players and decided to make a change.

“Everybody is a stakeholder in it. Mr. Wilson, our players, our marketing and merchandising people really over the last five years have had a hand in it. Changing the uniform is an 18-month process. The guys in the equipment room from Hojo to Woody to Jeff Mazurek have a part to play because the jersey has to hold up from a performance standpoint.

“We went through months and months of different prototypes and the detail that goes into it and I give enormous credit to Tim Kehoe, who works on our merchandise side. We worked together on it and went through some things relative to our brand and listened to a lot of feedback from our fans. We think people are going to be pretty fired up about them.”

When asked about the nature of the owners meetings Tuesday, Brandon explained how he was prohibited from commenting.

“I’m going to give you the proverbial no comment,” he said. “We’re under a mandate not to comment. I think we all want football so I’m going to leave it at that.”

The uniform unveiling is Friday night at 7:30 pm. Complimentary tickets can be picked up at WNY M&T Bank and Verizon Wireless store locations. Tailgating is permitted prior to the event.


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