Inside The Bills

Rogers prez likes path BTS has taken

Posted by Chris Brown on February 21, 2012 – 7:34 pm

Rogers Communications President Keith Pelley in an interview with the FAN590 has liked the path that the Bills Toronto Series has taken believing it has benefited both parties.

In addressing the preseason game reverting back to Ralph Wilson Stadium this coming preseason instead of being played in Toronto, Pelley noted that due to two Blue Jays homestands, the only available date for the preseason game was August 26th.  Pelley said they could not commit to that date right now.  So the choice was made to bring the game back to Buffalo since we were in a rush to release our season ticket package.

Pelley’s comments echoed those of Bills CEO Russ Brandon’s on the preseason date issue.

“We’ve been in active negotiations with our Rogers friends for the last couple of months and this really came to bear from the standpoint if you look at the (Blue) Jays’ schedule they’re at home the first two weekends in August,” Brandon said in an appearance on WGR Sportsradio 550 Thursday. “And then we know we’re on the road for our fourth preseason game because that’s the game that we can schedule and we scheduled that a long while back with the Lions.

“Really that third preseason game and third weekend was about all they had available and they did not have the weekend available. They only had a Monday and Tuesday that we could play a game which we can’t do. So we’ve moved the back here. We’ll focus that game as being our Kids Day which is historically a sellout and a huge day at our facility and obviously the price points as you know are very, very low for kids to get in the building. We’re going to reposition that game in our future extension with Rogers.”

Pelley also said negotiations have been going on for 3-4 weeks and hopes to have a decision on the extension of the Bills Toronto Series by the beginning of May.

Pelley also admitted the last deal was done to get Toronto exposed to the NFL market.  Added that the deal has helped create a number of Bills and NFL fans in the market.  With the next deal they hope to build on that growth and bring down ticket prices.

Here’s the full interview.


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