Inside The Bills

Why Jackson extension important

Bills GM Buddy Nix said all along that Fred Jackson’s contract situation would be addressed and it was. But the extension is even more important for another reason.

Jackson is the heart and soul of the team, to use Ryan Fitzpatrick’s description of the running back. He was the team’s most productive performer up until the time he got hurt and his path to the NFL is widely respected in Buffalo’s locker room.

Taking care of Jackson sends an important signal to the rest of the locker room that if you perform you’ll be taken care of, and that the organization recognizes a player’s importance to the team that goes beyond just productivity.