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Inside The Bills

Brandon to evaluate Toronto Series

Posted by Chris Brown on December 4, 2013 – 10:26 am

Making his weekly appearance on Bills flagship station WGR Sportsradio 550 this morning, Bills President and CEO was asked several questions about the viability and prudence of the team’s Toronto Series, in which they play one regular season home game north of the border every year at the Rogers Centre. Brandon made it clear that he’s evaluating that along with a host of other aspects and ventures of the organization in this his first year of running the franchise’s day-to-day operations.

“One of the things I said to the fans on January 1st of this past year was that I was going to review every phase of this operation and this series comes within that framework,” Brandon said. “There’s a full evaluation that will take place on all of our business relative to what this series means and I’m going to look at it very closely because, what’s good for business, obviously Toronto has been positive for us down here. We’ve had great growth in the Southern Ontario marketplace over the last five years back here at Ralph Wilson Stadium. That has been a big positive. It has been a challenged market there and certainly has not translated in to enough wins for us there. As I mentioned almost a year ago, we’re going to look at everything and this will be within something I look at.”

Brandon was also asked if he was staying true to his position that the organization’s most important goal is winning, knowing the struggle it has been to win games in Toronto with the team now 1-5 in games played at the Rogers Centre.

“It’s also about being viable and that’s one of the things that we’ve talked about for many years here,” he said. “Look at it from the standpoint of where we’ve been on the ticket side. We’ve taken the game out of the market which essentially has taken 70,000 seats out of the market and have truly only sold out two of our home games. We’ve manufactured sell-outs in the other four or five. We’re trying to find ways to obviously keep this franchise viable which we’ve done a very good job at and this series has obviously contributed to that. With that being said, nothing comes above winning. When I took over the reins on January 1st, I said that was the number one focus and that will be the number one focus. That’s one of the reasons that this will be reviewed in a grand manner.”


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