Inside The Bills

C.J. part of Fuel up to Play 60 event

Posted by Hannah Buehler on December 13, 2013 – 3:29 pm

On Tuesday, December 10th 250 student ambassadors from Buffalo and Rochester area school districts made their presence known at Ralph Wilson Stadium when they attended the American Dairy Association and Dairy Council’s “Be the Change” Day, a grass-roots movement created by local dairy farmers to reward school districts that are implementing in-school breakfast programs and the students that are leading the way for healthy changes in their schools.

“We’re celebrating the success and wellness of students from the Rochester and Buffalo areas at a time when inspiration is often needed the most,” said Kate Grosso, American Dairy Association and Dairy Council, Inc.  “The holiday months can be viewed by youth as a time to relieve themselves of their responsibilities and the healthy habits that they carry out throughout the regular school year. ‘Be the Change’ puts an emphasis on the belief that being healthy is something that we are all responsible for 365 days a year.”

Students arrived in true Fuel Up to Play 60 fashion with a red carpet entrance and also donned the number 9 on their backs to represent the nutrients that they get when fueling up with locally produced dairy products. “As a local dairy farmer, I am proud to produce a nutrient-rich product for children and their families and to play an active role in their overall healthy lifestyle,” said Roger White, dairy farmer, Gasport View Dairy Farm in Gasport, New York.

Students learned the importance of eating healthy and staying active from former NFL player and current Assistant Director of Recreation in Rochester, Tony Jordan. In addition, Bills running back CJ Spiller spoke with the students about his own healthy eating and exercise routine, as well as participated in passing drills with the kids in the Bills Healthy Zone Fieldhouse.

For event photos, click here.


Posted in Community, Corporate, Inside the Bills, Off the Field