Bills President and CEO Russ Brandon announced Wednesday that the Bills Toronto Series would be postponed for the 2014 season with all eight home games to be played at Ralph Wilson Stadium. When asked if the atmosphere of the Atlanta game last December, which sounded neutral at best, had an impact on the decision Brandon admitted it played a role.
“I think that’s a fair comment,” Brandon said. “Obviously we’re trying to build a fan base north of the border and this year I would say it was a neutral crowd. Some of that had to do with how we played over the last six years has really not been conducive to building a lot of fans that were NFL fans, but we’re trying to make them Bills fans.
“We’re going to continue to try to do that through a variety of initiatives that we will be working with Rogers over the next year in a very robust sponsorship and partnership that we will have that will cater to fans above the border.”
Brandon was asked if the interrupting of the series would include 2015 as well. The Bills President and CEO said an evaluation needs to take place about where to go from here.
“We’re going to go through a detailed full analysis. Most of our analysis that we’ve been through over the past few months has been more top line,” he said. “We’re going to look at every aspect that if we do come back we have a more robust fan experience and try to create more of a home field advantage for us. Right now that was not the situation. That was one of the reasons we want to get in to a lot of detail with our partners up there and see if that is viable moving forward.”
Tags: Bills Toronto Series, Russ Brandon
Posted in Inside the Bills