Inside The Bills

The difference bewteen big market and small market

Posted by Chris Brown on October 29, 2008 – 1:50 pm

The NY Jets just finished an online bidding auction on the personal seat licenses for their new stadium set to open in 2010. Monday night the bidding closed and even though fewer than half the better than 2,000 available seat licenses were sold, they still made $16 million.

The seats are in their premium Coach’s Club section which will be situated right behind the Jets bench. These seat license holders will also have permission to walk on the field prior to the game.

The average auction price paid for these? Try $26,000, and that’s just to own the right to buy the ticket to the game which will average about $700 per ticket in that section. The Jets set a bid minimum at $5K.

Now the best part. In that premium seating area, none of it is shared revenue with the other NFL clubs as I understand it.

Hopefully this helps fans understand why the Toronto initiative is necessary for the Bills. Competing with teams like the Jets is only going to get more difficult and their increased revenue is only going to drive up the salary cap that much more. Call it keeping up with the Johnsons, as in Jets owner Woody Johnson.


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