Inside The Bills

Goodell stamps Bills Toronto Series “successful”

Posted by Chris Brown on January 30, 2009 – 6:59 pm

NFL Commissioner Roger Goodell was asked to assess the Bills Toronto Series, in his state of the league address in Tampa Friday afternoon, and he expressed a strong feeling that the initiative has gone very well.

“The two games up in Toronto were tremendously successful for us,” said Goodell. “We said the objective was to regionalize the Buffalo Bills, and it achieved those objectives. We were able to increase our season-ticket sales in the Toronto area significantly, over 40 percent. And I think from that standpoint we achieved what our initial objective was.”

Goodell also mentioned that he had met with all parties involved to see what is planned for the 2009 regular season game at Rogers Centre.

“It’s a building process,” said Goodell. “When we first got into this we wanted to make sure that it was a good experience for the two teams, that they were successful and they could do it without any negative competitive consequences, and we achieved that objective.”

“I met with the people that are promoting the game, Rogers Communications, along with the Bills earlier this week, and I’m very confident that next year’s game is going to be bigger and better. I think they’ll evaluate every aspect of the game, including the pricing, and I think they’ll do a terrific job and it’ll be a great game.”

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