The Buffalo Bills encourage fans to participate in Bud Light’s Good Sport Program and pledge to be a Good Sport/Designated Driver. Guests who are 21 years of age or older can register to pledge to not drink alcoholic beverages at a Bills game, and to provide responsible transportation for all members of their party.
Fans can sign up at any Guest Services Booth or at one of the Bud Light Good Sport carts at the stadium. Guests who participate in the Good Sport Program will receive a wristband that identifies him/her as a designated driver and a coupon for a free Pepsi product.
Guests who participate in the Good Sport Program will also be entered to win a special prize pack from Bud Light and the Bills as a thank you for being a Good Sport/Designated Driver. The winner is announced during the 4th quarter of every game.
Guests who pledge will also be registered for a chance to win a trip to either the Super Bowl or Pro Bowl, courtesy of TEAM Coalition, as part of a League-wide contest. In 2010 the Bills sent one of their fans who registered to be a designated driver to the Pro Bowl.
Since 2011, the number of designated drivers at Ralph Wilson Stadium has increased over 300%, with 11,658 people signing up to be a designated driver so far this season.
Check out how the responsibility bowl is going by clicking here.
Tags: Bud Light, Designated Driver, Good Sport Program
Posted in Inside the Bills